{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

{Hermès' Success Has Actually Been Driven by Scarcity

While a lot of high-end brand names drive exposure through social media sites advertising and marketing, celeb collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main products haven't altered a lot in years; it does not have TikTok, and does not

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